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BRAVIA XR, the world's first cognitive intelligence TV3
Our latest Cognitive Processor XR works like the human brain, creating natural and beautiful pictures and sounds just as you see and hear in real life. Furthermore, with Full Array LED, you'll enjoy brighter, higher contrast pictures for extra realism.

Breathtaking colours make everything so real
Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K1 HDR Processor X1™. With extreme contrast, everything you watch feels so real.

Clear multidimensional sound
Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene.

Experience the thrills of the theatre
See all  your favourite movies in a new way with more drama and realism on a 4K OLED TV that's designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.

Thousands of movies and shows, at the sound of your voice.
Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying “show me sci-fi adventure TV shows.

Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Recycle. Renew. Reduce.
Our BRAVIA TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.

Assistive Technology on Google TV
Our TVs include visual, hearing and mobility accessible technology.

SPECIFICATIONS & FEATURES
See beautiful pictures full of real world colours on a TV that's designed to keep you focused on the action. With 4K/120fps, you'll enjoy smoother, clearer, more lifelike entertainment.